Older Sites Have More Relevancy to the Search Engines Than newer Sites
The search engines depend on fresh content, and it varies from search engine to search engine. The search engines are also interested in sites that have been on the internet for a while. In addition, the older your site is, the more relevant it will be to the search engines. Duplicate content is frowned upon by the search engines, and will eventually get you ignored or banned.
Duplicate content is similar to furnish a room with the same furniture twice. You will most likely get a varied menu of choices for food, and so will your viewers. In the same way, the search engines want to present a variety of choices to their viewers when they present your site in the search results. Do not think you have to design your site exactly the same everywhere. You can make it interesting without being too dull. A variation in the text can be helpful.
Even a simple link can bring traffic to your site. People that enjoy connecting with other people and sharing out their common interests tend to be quite satisfied with sites that include plenty of linkage and communication. If you include a link to a holiday blog or design site, those that are operators may see the link and follow it to a fresh page. People that make comments on the blog or around the site of the designer may see the link and connect with their friends. All of this contributes to SEO.
Some of the older design techniques like header and background colour matching are considered unacceptable today. Hiding keywords on the page is also frowned upon. This happens when webmasters attempt to stuff keywords in the page code in the hopes of tricking the search engines. Search engines have become skilled enough to type different terms and phrases and compare them to site content. If the words do not match up with one another, it will be considered irrelevant and will be thrown up as a search error.
In many cases, people will attempt to sabotage their own performance by copying the work of other webmasters. This is bad business practice and will result in the sabotage of efforts and even being banned completely from search engines.
Link farms provide many different topics and sorts of websites in one area. When you look for something in a search engine, it is the job of the search engine to provide you with the MOST relative sites. Search engines employ robots and spiders that ‘crawl’ the internet to find websites for you. These are databases of the URLs of websites and so forth. A link from one site to another is calculated as well as the link text.
Links are very important to the proper functioning of search engines and are a major factor in how well a website is ranked. Remember that each link to your site is considered a vote. This can make it tough to get links from other reputable sites. Big companies can buy links from other smaller sites to ensure they have more presence on the internet. They may pay a lot of money for a single good link. If you get a link from a site that has a high page rank, it can bring you a lot of traffic.
Link-based issues are even more complex. Google uses a page ranking system that takes into account more than links to your site. You should have a well-based link building campaign. Articles, print ads, and banner ads all call for good quality and fairly inexpensive marketing campaigns. Links to your site are critical in getting traffic to search engines. Although site rankings are just one of the many tools that are used for ranking, it sure helps to have some.
6. There’s More To SEO than Just SEO!
Although the 6 tips provided here have been fairly straightforward, there are tons of different factors that I have not even touched on here. In fact, the search engines use quite a bit of additional criteria for ranking websites, and your website needs to address a lot of these other issues. Just because you need to submit your website to search engines, doesn’t mean that’s all you need to do. You should also continually add new relevant content and get more traffic to your site from other websites. Do yourself a favour and research search engine optimization beyond what is being taught in this course. If you can do that, you can save some money, and you will not be fooled by all the scams that are out there.
Beware of scams that teach you how to type your keyword phrase, pretend that they know how to spell popular keyword phrases and that they are going to show you how to get thousands of hits. If they do that, they were almost certainly a scam before they even got started. Focus on content, and work on getting links back to your site from other reputable sites.